UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ad slogans based on a YouGov survey of nearly 7000 people. And they are: ‘ ...
"These slogans aren't just marketing tools, they've become part ... Deloitte said the Spanish giants had overtaken Manchester City to reclaim top spot in its Football Money League.
The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.
There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...