Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

Wander the aisles at almost any grocer - digital or IRL - and you'll find these boxes, bags, and jars right alongside the name brands you know and love - oftentimes for cheaper. What exactly are ...

This process enables you to identify trademarks already used within the market and gain insights into them. Moreover, it helps you ascertain if someone is attempting to register a trademark that might ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

When it comes to groceries, many people assume that name brands offer superior quality compared to generic options. However, blind taste tests often reveal surprising results, with several generic ...