Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

GroupM MENA has significantly enhanced attention metrics for a leading MENAT financial advertiser by leveraging ...

Rashmi Raisinghani of Bridge The Gap Works offers insights into where the market of food creators is headed, how platforms ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

In today’s digital landscape, startups face the challenge of establishing their presence amidst fierce competition. One critical aspect that can significantly influence online visibility and growth is ...

Susan Theder is the chief marketing and experience officer at FMG Suite.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...