The segments in the example are defined by customer scores on two metrics: Loyalty Rank (sometimes called LRank) and Risk Score (sometimes called Risk Probability); check out definitions in this ...

Running a business means juggling relationships with all kinds of customers. You might have customers who shopped at your ...

While mapping out the correct sequence of initiatives, ask yourself the following: What are the needs of my most-profitable segments? What impact can I deliver in the short term? In the long term? How ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Whether it is something as simple as a customer service bot to one that talks like a human, there are bots of all kinds. However, did you know a lot of the bots you have been using are actually ...

Before the Covid-19 pandemic, General Dynamics maintained one of the best balance sheets among the large public defense contractors. General Dynamics issued some debt in 2020 due to pandemic-related ...

Q4 2024 Earnings Conference Call January 31, 2025 5:00 AM ETCompany ParticipantsVesa Sahivirta - Head of Investor ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

The network landscape is about to change once again. From the early days of everything being a physical connection we have come a long way. Wireless ...

The vaults and vault doors market was valued at $735.3 mn in 2023 and is projected to hit $1,484.14 mn by 2033, growing at a CAGR of 7% from 2024 to 2033.

Sign up for CNN’s Wonder Theory science newsletter. Explore the universe with news on fascinating discoveries, scientific advancements and more. Researchers have ...