The segments in the example are defined by customer scores on two metrics: Loyalty Rank (sometimes called LRank) and Risk Score (sometimes called Risk Probability); check out definitions in this ...

Generative AI empowers enterprises to enhance value creation along the customer journey, from boosting awareness to enabling intelligent decision-making through personalized, multi-modal experiences.

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

Personalization is becoming a necessity, and businesses that create unique and memorable experiences will lead the way.

Generative AI is not a buzzword anymore, especially in the eCommerce sector. It has become an integral part of business ...

Discover how to use DeepSeek AI to build a profitable online business. Learn step-by-step strategies for automation, ...

Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visualization, process mining, and behavioral segmentation in Python.

Running a business means juggling relationships with all kinds of customers. You might have customers who shopped at your ...

While mapping out the correct sequence of initiatives, ask yourself the following: What are the needs of my most-profitable segments? What impact can I deliver in the short term? In the long term? How ...

Online shopping has far surpassed the simple transaction of click and buy. Customers move between various touchpoints at one ...