"When you think of a traditional solitaire engagement ring, elongated diamond shapes such as emerald or oval cuts will be set 'north-south' or vertically," explains the jeweller Rachel Boston. "An ...

Here’s everything we know about the east-west engagement ring style that ... Zendaya’s diamond’s seemingly magnetic quality. Cameron also favours the emerald cut when working with an ...

“When placed in an east-west orientation, an emerald cut highlights the step-cut facet structure’s seemingly endless lines, making the diamond seem larger and more dramatic.” A classic style with a ...

‘Oval and emerald-cut stones set east to west adds an unusual edge to an otherwise classic diamond engagement ring,’ emphasises jewellery designer Jessie Thomas. ‘It’s often just enough of ...

they feel more unique than a classic ring, but aren’t so far from tradition to be unrecognisably bridal. ‘Oval and emerald-cut stones set east to west adds an unusual edge to an otherwise classic ...

Marquise, east-west, half-bezel, sculptural, and more — these are the hottest engagement ring trends for 2025.

“East-west engagement rings are great options for the modern bride. By simply orienting stones east-west, the classic diamond cuts such as emerald cut oval, and marquise are given a fresh ...

A myriad of brands have released east-west rings over the past few years, with oval, emerald, and marquise cuts dominating ...

“East-west engagement rings are great options for the modern bride. By simply orienting stones east-west, the classic diamond cuts such as emerald cut oval, and marquise are given a fresh perspective.