Starting your own clothing brand is an exciting opportunity. However, the traditional retail model usually requires a large ...

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Learning how to create e-commerce brand awareness for your business is crucial for growth and sustainability. The truth that ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Let's turn to Seth Godin for help: "A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over ...

symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does ...

Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is time to sell the product.

During this week's Webinar, INMA members will hear from James Stephens, executive vice president/brand at global agency Monks, who will explore the tenets of brand identity and discuss ways news ...