Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more balanced view of the customer journey." ...

If approved by the EMA, mavorixafor would be the first drug indicated for patients with WHIM syndrome in Europe, a population estimated to be approximately 1,000 people. Earlier this month X4 ...

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

Artificial intelligence is poised to transform the beauty industry, influencing product personalisation, consumer engagement ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Internal factors can influence the operations of a ... Product Product is the most important ‘P’ of the marketing mix. All products go through a life cycle of development, introduction ...

[The Middle East is one of the most significant regions of the world because of its geopolitical situation, oil resources, and holy sites. Its internal politics revolve around ethnic, ideological and ...

But invisibility, or intangibility, is just one factor that distinguishes services marketing from product marketing ... and improved with regularity. This leads to two important factors. First, the ...

Sales of New Energy Vehicles in China reached historic highs in 2024. GlobalData looks back at NEV development in 2024 and ...

Investors and diplomats alike were relieved that he refrained from slapping universal tariffs on all imports on his first day ...