Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism but also stirred significant discontent within the company itself. The ...

The Jaguar I-Pace was supposed to be a game-changer, a premium electric crossover that hit the market years ahead of its ...

In a recent article, Martin took exception to Jaguar’s rebranding campaign, characterizing it as “marketing malpractice” and an “abomination” for three reasons: Jaguar’s teaser ad ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar's recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on board.

Lotus Cars faces challenges in core markets and unlikely growth in India, leading to potential downward revisions and a ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...