Welcome to Icons Only, Who What Wear UK’s deep dive into classic items that are once again under the spotlight. This month, ...

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

I did find however that compared to other Levi's jeans, the 501 came up larger, so this is worth keeping in mind when ordering online. The Levi's Ribcage jeans is the brand's highest rise style and as ...

Anyone can make a pair of blue jeans, but Levi Strauss & Co ... Bogle Hegarty advertisements that dramatically increased the popularity of Levi’s 501s. The commercial, directed by Roger Lyons, serves ...