Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Brands that integrate AI into their advertising decision-making will optimize their investments and be able to anticipate ...

As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

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In a groundbreaking move for the marketing and advertising industry, Momentro, an AI-powered marketing insights platform, ...

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.