Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising ...

As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...