Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

A merican tennis star Coco Gauff competed is competing in the 2025 Australian Open in Melbourne. The Vogue cover star played ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

Coco Gauff was seen wearing a pair of her New Balance Coco CG2 sneakers while competing against Sofia Kenin at the 2025 ...

The number one ranked college basketball player in the class ... Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near ...