Call them what you want, "dad shoes" or not, New Balance is in the midst of a brand renaissance. More specifically, their New Balance Basketball division is quietly picking up steam amongst ...

The full product description reads "The New Balance Kawhi II is built for elite basketball performance, inspired by Kawhi ...

Los Angeles Sparks superstar Cameron Brink is on a role. First, she made several appearances at the NBA Paris Games earlier this month, where she was seen repping New Balance multiple times. One of ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Today, New Balance seems to have established itself ... as it was originally released in 1989 as a performance basketball shoe. The model found new life after its 2020 revival through Aimé ...

The number one ranked college basketball player in the class ... Flagg has reportedly signed a "significant" shoe endorsement deal with New Balance. The New Balance company was founded near ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

Add WNBA star Cameron Brink to the list of fans of the up-and-coming footwear style colloquially known the “snoafer.” While ...

We have our lifestyle shoes ... of New Balance. “Your iconic athletes travel,” Tucker says about the global sport. Fans in Australia aren’t going to get the top soccer or basketball players ...