We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers. In Mexico, the Nike sneaker and sportswear market is no exception, and ...