Advertising on X (formerly Twitter) can be a slippery slide for brands. So, how can marketers successfully navigate this ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Therein lies the evolution of social. Though different ways to approach segmentation exist, this post will focus on three levels of dissection from which a brand can gain huge insight in researching a ...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as ...

The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Perceptual hashing is the use of an algorithm that attempts to fingerprint multimedia for identification and comparison. Perceptual hashes of two similar multimedia should be similar.

The perception of a brand isn’t just about sleek logos or catchy taglines–it’s shaped by the brilliant minds working behind ...

In today’s highly competitive industrial landscape, businesses are constantly seeking ways to stand out and connect with ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves ...

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.