Primark is selling a stylish £28 jacket that could be easily mistaken at a glance for a £297 version. The Faux Leather Collar Canvas Jacket draws on the "worker style" trend that's inspired countless ...
Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.
“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...