David Bain wrote last year in The Drum that the ad industry is no longer willing to pay for the experience of over-50s. Now, back on the market, he’s getting a feel for adland’s age ick first-hand and ...
If you watch the New Year’s festivities from New York, you know that they mark midnight with the dropping of a big, gaudy ball. You might assume this was just an arbitrary gimmick, but it ...