That's not to say it hasn't been popular - ratings for The Voice rivalled X Factor's in 2018. But judge Will.i.am says stars are more likely to be made on social media than on reality TV.

There’s only one will.i.am.” How would you describe your Team? “Iesher is a Beyoncé type, a Soul/pop/R'n'B Diva, she has an amazing voice. I’ve known her for a long time as we live in the ...