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2 小时
Super Bowl commercial prices hit $8 million for the first time
The Super Bowl ad categories that have shown the most growth are tech, particularly ads hawking the latest AI products, as ...
4 小时
Inside the NFL’s gaming strategy and how it’s bringing a virtual tailgate to the Super Bowl
Ed Kiang, VP of video gaming at the NFL, discusses the league’s NFL 4 the Fans Live event series and its broader gaming ...
4 小时
DDB restructures North America agencies under new leadership unit
DDB has placed its North American agencies under a new leadership team, a move that aims to further integrate DDB Chicago, ...
5 小时
Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
12 小时
Subway puts US creative and media into agency review
Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses ...
1 天
Omnicom and IPG foresee modest revenue growth through 2029
In a merger-related filing, Omnicom and IPG stressed that investors should view their financial projections with caution.
4 小时
Why Anthropologie is starting its holiday campaigns earlier than ever
Anthropologie is starting its campaigns, including holiday and Valentine's Day, earlier than ever as it responds to shifting ...
2 小时
Forsman & Bodenfors hires global chief creative officer
Stagwell network Forsman & Bodenfors has named Justine Armour its new global chief creative officer. Armour joins the Swedish ...
Opinion
4 小时
Opinion
How Bluesky can help marketers connect to Gen Z and millennial trendsetters
The platform offers early potential for brands in gaming, tech and other industries whose customers skew male.
22 小时
Liquid Death to air its first national Super Bowl spot
Canned water brand Liquid Death, which has activated around the Super Bowl before, plans to run its first national in-game ad ...
20 小时
12 agency reviews to know about
January’s agency review highlights include Starbucks’ about-face, Kimberly-Clark’s massive consolidation play and more.
23 小时
16 creative campaigns to know about today
Among the notable campaigns for Jan. 28: more Super Bowl teasers along with new campaigns from Glenmorangie, Kellogg’s and ...
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