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2 小时
Super Bowl commercial prices hit $8 million for the first time
The Super Bowl ad categories that have shown the most growth are tech, particularly ads hawking the latest AI products, as ...
2 小时
Forsman & Bodenfors hires global chief creative officer
Stagwell network Forsman & Bodenfors has named Justine Armour its new global chief creative officer. Armour joins the Swedish ...
4 小时
DDB restructures North America agencies under new leadership unit
DDB has placed its North American agencies under a new leadership team, a move that aims to further integrate DDB Chicago, ...
4 小时
Why Anthropologie is starting its holiday campaigns earlier than ever
Anthropologie is starting its campaigns, including holiday and Valentine's Day, earlier than ever as it responds to shifting ...
4 小时
Inside the NFL’s gaming strategy and how it’s bringing a virtual tailgate to the Super Bowl
Ed Kiang, VP of video gaming at the NFL, discusses the league’s NFL 4 the Fans Live event series and its broader gaming ...
Opinion
4 小时
Opinion
How Bluesky can help marketers connect to Gen Z and millennial trendsetters
The platform offers early potential for brands in gaming, tech and other industries whose customers skew male.
5 小时
Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
12 小时
Subway puts US creative and media into agency review
Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses ...
19 小时
Super Bowl updates—weight loss drugs, potty breaks and cash giveaways
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big ...
21 小时
12 agency reviews to know about
January’s agency review highlights include Starbucks’ about-face, Kimberly-Clark’s massive consolidation play and more.
22 小时
Liquid Death to air its first national Super Bowl spot
Canned water brand Liquid Death, which has activated around the Super Bowl before, plans to run its first national in-game ad ...
22 小时
TikTok creators are turning against the platform—how it could affect influencer marketing
TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...
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