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2 小时
Inside the NFL’s gaming strategy and how it’s bringing a virtual tailgate to the Super Bowl
Ed Kiang, VP of video gaming at the NFL, discusses the league’s NFL 4 the Fans Live event series and its broader gaming ...
18 分钟
Super Bowl commercial prices hit $8 million for the first time
The Super Bowl ad categories that have shown the most growth are tech, particularly ads hawking the latest AI products, as ...
2 小时
DDB restructures North America agencies under new leadership unit
DDB has placed its North American agencies under a new leadership team, a move that aims to further integrate DDB Chicago, ...
3 小时
Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
2 小时
Why Anthropologie is starting its holiday campaigns earlier than ever
Anthropologie is starting its campaigns, including holiday and Valentine's Day, earlier than ever as it responds to shifting ...
48 分钟
Forsman & Bodenfors hires global chief creative officer
Stagwell network Forsman & Bodenfors has named Justine Armour its new global chief creative officer. Armour joins the Swedish ...
1 天
Omnicom and IPG foresee modest revenue growth through 2029
In a merger-related filing, Omnicom and IPG stressed that investors should view their financial projections with caution.
1 天
Hims & Hers to air its first Super Bowl spot, promoting weight loss drugs
The Super Bowl spot is part of a larger campaign as Hims & Hers continues to highlight its weight loss treatments. The ad ...
Opinion
2 小时
Opinion
How Bluesky can help marketers connect to Gen Z and millennial trendsetters
The platform offers early potential for brands in gaming, tech and other industries whose customers skew male.
10 小时
Subway puts US creative and media into agency review
Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses ...
23 小时
Novartis will make its Super Bowl debut with a breast cancer awareness ad
Pharmaceutical company Novartis will make its Super Bowl debut with a 60-second spot highlighting breast cancer awareness.
20 小时
Liquid Death to air its first national Super Bowl spot
Canned water brand Liquid Death, which has activated around the Super Bowl before, plans to run its first national in-game ad ...
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