What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

At Econsultancy’s Capability Leaders Forum last week, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of generative AI to augment the fundamentals of brand-building.

From the challenge of cut-through to the variety of GenAI use cases, we look at key themes from our recent report.

Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond. Much ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

With the impact of GenAI, voice search is experiencing a revival of interest. But a lack of reporting hints that voice isn’t a distinct category of searches. The marketing world is no stranger to ...

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative – Chinese social commerce app RedNote (Xiaohongshu). Can RedNote maintain its international ...