For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°.

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...