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8 天
美妆行业洗牌:金甲虫为何逆势扩张成赢家?
近几年来,全球美妆行业风云变幻,尤其是2024年,超过30个美妆品牌先后宣布退场,造成市场一片狼藉。然而,正是在这片竞争激烈、动荡不安的行业环境中,金甲虫这个品牌却逆势而上,接连开设新店,撼动了行业的格局。那么,金甲虫究竟凭什么能够在这样的环境中脱颖而出,成为赢家呢?
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