Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

Apple Search Ads (ASA) are a powerful tool designed to drive traffic directly to your app through search. This iOS app promotion platform from Apple Inc. connects you with your target audience, making ...

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

With the big game fast approaching, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning piece of work.

Grammy-winning R&B icon Toni Braxton and one of the ‘Original Kings of Comedy,’ actor/comedian Cedric the Entertainer, have ...

Access to the plans has been widening, especially among small businesses, and more companies are automatically enrolling ...

The real shock was what didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four years ago, few things have divided moviegoers ...

This marks a return to revenue growth for the first time since the first quarter of 2023. Net income grew by 104% to €5.1 ...

Let’s explore the three ways that dynamic call tracking makes this possible.