Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

With the big game fast approaching, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning piece of work.

This marks a return to revenue growth for the first time since the first quarter of 2023. Net income grew by 104% to €5.1 ...

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better ...

With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...

Meta Platforms has shown impressive growth, with strong quarterly and full-year financial results. See why I maintain a Hold ...

In today’s fast-paced digital world, businesses are constantly competing for attention online. With more Australians using Google as their go-to search engine, running effective Google Ads campaigns ...

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

While the human touch is a must-have in this trust-based business, utilizing technology, particularly digital marketing, is ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...