Rogers Communications Inc. has filed a response to the Competition Bureau's allegations against the company of false ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

it’s versatile enough to plan broad areas, like your advertising budget, and get deep in the weeds on where you’ll spend it. You can use it for planning different marketing initiatives ...

Your app’s content marketing plan is essentially your strategy for applying it to your app’s promotion ... Video ads, ranging from diverse formats and styles, dominate social media advertising ...

Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. Roles focusing on ...

Discover essential tips and strategies for TikTok affiliate marketing. Whether you’re a creator or a brand, learn how to join or start an affiliate program on TikTok.

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local ...

Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising ... a content marketing plan from stem ...

The agency chief opens up to The Drum about its road to the top, his plan to remain dominant despite the Omnicom juggernaut ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...