A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

To tackle preventable illness caused by consuming harmful products we need policies that reduce their availability, affordability, and visibility, writes Alice Wiseman Using medical professionals to ...

The ACCC has denied authorisation sought by the Infant Nutrition Council for an industry code which seeks to restrict the ...

Unlike advertising, it’s driven by the customer experience and based on driving ... the top mobile app marketing companies to hire for your app’s promotion. To build success with mobile marketing, ...

Making buses and trains junk food-free spaces protects children from early exposure to unhealthy food and drink promotion, writes Kelly Garton.

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...