Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

As Saudi Arabia stands on the brink of remarkable transformation, the media and marketing sectors are set for a significant ...

Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

Advertising network Val Morgan has announced the launch of Validate and Category Entry Packs – two group targeting and data ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

The Manitoba government's new advertising campaign encouraging people to spend their dollars in Manitoba and support local ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...