In short, Bacardi’s business in India is relatively still small. With 4 million cases – a case is 12 bottles of 750ml each – sold annually, it touched a turnover of Rs 474 crore in 2016.

New Delhi: One in two Indians are leaning towards premium spirits, Bacardi India managing director Vinay Golikeri said, citing Bacardi Cocktail Trends Report 2024. "Premiumisation has endured ...