FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

As the founder of Era of Nature, a skincare brand committed to using only pure, natural ingredients in their products, ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...