FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

In today’s digital landscape, startups face the challenge of establishing their presence amidst fierce competition. One critical aspect that can significantly influence online visibility and growth is ...

Susan Theder is the chief marketing and experience officer at FMG Suite.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...

The Communications department oversees baseball media relations, broadcasting, business pr, publications, photography, and Alumni relations for the Texas Rangers Baseball Club. Participants in the ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...