5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty
All of us have been customers at one time or another, and we have all likely had a customer service experience that was less ...
Forbes1 年
20 Customer-Centric Companies Led By Women
20. Best Buy (Corie Barry, CEO) Over the last four years as CEO, Corie Barry has driven a customer-centric culture at Best Buy by prioritizing feedback and creating convenient solutions for ...
Harvard Business School5 年
Marketing Models for the Customer-Centric Firm
Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans ...