An all-new Three-Color Sunburst finish with a classy sparkle finish sees Strats, Tele, and Precision and Jazz bass builds get ...

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...

It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest ...

Early 1940s: During World War II, Fender meets Clayton Orr “Doc” Kauman, a musician and the chief designer of electric guitars for Rickenbacker (based in Santa Ana and the first maker of ...

Two of Jeff Beck's guitars made over £1 million at a London sale in January 2025. Find out why his Les Paul and Strat were so ...

A decade in the planning, the store is a ballsy attempt at keeping guitars alive in the culture while also hoping to reinvigorate sales, and according to Fender Asia Pacific president Edward ...

Some of the most iconic guitars in rock history are going on display ... and Beck’s 1954 Sunburst Fender Stratocaster, valued at between 50,000 pounds and 80,000 pounds ($61,000 and $98,000).