A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. The post 5 things marketers can do to abolish data silos ...

SINGAPORE, Feb. 5, 2025 /PRNewswire/ — Dentsu Japan International Brands Inc. (DJIB), the leading agency in the Japanese advertising market, has partnered with Channel Factory, a specialist in ...

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers. As a ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Youve put your heart and soul into the perfect nonprofit website Beautiful design Check Clear mission statement Check But weeks go by with virtually no interest and does this ring a bell Youre not alo ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...

To help you get started, we compiled a complete guide to every Fubo plan, along with a full list of all the channels you get with each add-on package. Note: Channel selection may vary slightly by ...

After weeks of speculation, Donna Langley — who took on the role as chairman of NBCUniversal Entertainment and Studios after ...