JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual ...

That could be harder for JCPenney, Black said, as department stores have seen particular challenges. Macy’s recently announced store closures, for example, as it looks to improve its prospects.

JCPenney CEO Marc Rosen is leading the new company, which will be headquartered at the department store’s offices in Plano, Texas. “Our relationships with more than 60 million customers and ...