It includes JCPenney’s back-to-school television spot and lets teens opt-in to receive weekly texts on the latest looks, view styles and even upload their own look, which can be voted on and ...

Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...

The campaign combines mobile, digital, social and traditional media such as events. The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and ...

JCPenney saw some healthy trends in its operations and customer gains — even in the face of continuing challenges with sales. The Plano-based retailer, after help from back-to-school shopping ...