Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Brands that integrate AI into their advertising decision-making will optimize their investments and be able to anticipate ...

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising ...

As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

In a groundbreaking move for the marketing and advertising industry, Momentro, an AI-powered marketing insights platform, ...