Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising ...

As digital dominance continues to reshape the advertising sector, a pivotal shift towards online media is underway. Statista forecasts that by ...

Rogers Communications Inc. has filed a response to the Competition Bureau's allegations against the company of false ...

Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. Roles focusing on ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...