Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...

Alyssa Buetikofer will assume the role of senior vice-president, CMO and and customer experience officer on 15 February 2025.

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.