Los Angeles Sparks superstar Cameron Brink is on a role. First, she made several appearances at the NBA Paris Games earlier this month, where she was seen repping New Balance multiple times. One of ...

Call them what you want, "dad shoes" or not, New Balance is in the midst of a brand renaissance. More specifically, their New Balance Basketball division is quietly picking up steam amongst ...

Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.) ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

The full product description reads "The New Balance Kawhi II is built for elite basketball performance, inspired by Kawhi ...

Today, New Balance seems to have established itself ... as it was originally released in 1989 as a performance basketball shoe. The model found new life after its 2020 revival through Aimé ...

Add WNBA star Cameron Brink to the list of fans of the up-and-coming footwear style colloquially known the “snoafer.” While ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

Coco Gauff's outfit at the 2025 Australian Open has generated much attention. The American spoke specifically about her shoes after her latest Australian Open victory. Gauff has done two funny ...