Damian Lillard first signed with Adidas back in 2014 inking a reported 10-year $100 million dollar contract. Recently in 2024, Lillard became the newest Adidas athlete to earn a lifetime contract.
After releasing the acclaimed “Shoe of the 2024” in his Adidas AE 1, the young star and his sponsor are ready to make an even bigger splash in 2025. Adding a scheme to the low-top version of ...
Creatives reflect on the maverick filmmaker’s profound impact on advertising following his death and we look back at the surreal and boundary-pushing commercials he directed.
adidas Originals has paired with Edison Chen's streetwear label CLOT for another collaboration. The duo unveiled the Lunar New Year collection that proudly represents Chinese culture with a modern ...