When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Looking for a new pair of high-tech sneakers? Say hello to the latest addition to the Air Max family, the Nike Adapt Auto Max, with powered laces, voice control and customisable lighting.

The Nike HyperAdapt, a $720 shoe with self-tying laces, went on sale this week. WSJ's Jason Gay takes a first look at the sneakers inspired by the 1989 film "Back to the Future Part II." ...

NFL Hall of Famer Deion Sanders' signature Air Nike Diamond Turf sneakers are back now that he and the sneaker maker have reconciled and agreed to continue their relationship after years of not ...

With intense competition in the low-cost sneaker industry (On and HOKA as prime examples), Nike's success will depend on its ability to innovate and adapt to shifting consumer preferences ...