Advertising on X (formerly Twitter) can be a slippery slide for brands. So, how can marketers successfully navigate this ...

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as ...

It is our body's first line of defense, charged with (among other things) keeping the outside out and our insides in.Video above: How often should we be washing our towels?We like to keep our skin ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

The ruthless power plays and acidic one-line exchanges in HBO’s Succession offer some intriguing marketing lessons including ...

Cluj-Napoca and Sibiu topped the rankings of the T.R.A.I. index by Storia in 2024, the first with the highest total score ...

In today’s highly competitive industrial landscape, businesses are constantly seeking ways to stand out and connect with ...

After an executive order signaled a crackdown on the very principle of DEI, law firms are considering ways to ensure that ...

The perception of a brand isn’t just about sleek logos or catchy taglines–it’s shaped by the brilliant minds working behind ...

All of that interaction translates to the state being seen on TV, in print, and on websites in a lot of different ways.

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.