Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.
“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...
Two Glasgow Primark stores will be offering a new clothing line for disabled shoppers. Primark worked with the disabled community to produce the range which will be available from8.