Guru Mishra, Senior VP - Digital Media and Buying at RepIndia believes that brands that proactively adapt to these emerging ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

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Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

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Most marketing people thought their work fell short of the mark in 2024. How can they put that right in the current year?

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...