Our brain is remarkably flexible in producing different reactions to supposedly comparable situations. The same sensory information can lead to different decisions depending on the behavioral context.

Recent studies by Donna Thomas have shown how children commonly have extra-sensory experiences that go beyond our typical ...

Our brain is remarkably flexible in producing different reactions to supposedly comparable situations. The same sensory ...

Understanding is often defined as the ability to form mental models of the world, reason about cause and effect, and predict ...

Long before the Feb. 3, 2023 Norfolk Southern train derailment, Threshold Residential Services was well-skilled in shaking ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

It turns out, a maggot's preference for rotting fruit has as much to do with texture as taste. Researchers are looking into figuring out why and what neurons are responsible.

Trump orders government not to infringe on Americans’ speech, calls for censorship investigation I try to follow the Mediterranean diet on a tight budget. Here are 7 things I buy at Trader Joe's ...

But she was wrong. “Then, I see this sign,” she says, showing viewers the sign. It reads, “Enjoy sensory-friendly shopping hours daily 8 am-10 am. These hours are intended to be calmer for ...

For example, images of different colored boats in the pediatric exam room and emergency department waiting area can be used by a pediatrician to ask a patient to point to a specific colored boat.

21, 2024. (John Autey / Pioneer Press) In December, Martinez and her husband opened We Rock the Spectrum, a sensory gym created with the wants and needs of neurodivergent people in mind.

All kinds of businesses use sensory marketing to create a memorable experience that will keep customers coming back, even outside of the food industry. For example, various theme parks ...