Yokohama Tire Corp. has been named title sponsor of the Yokohama Tire Every Man Challenge Race at King of the Hammers.

But more than just a new side-by-side tire on the market, and bringing with it the normal new market expectations, I'm ...

Yokohama Tire Corporation (YTC) announced its new role as a lifetime trustee of the University of the Aftermarket Foundation (UAF). Jeff Barna, YTC president and CEO, shared the news and joined the ...

Choosing the right mud-terrain (M/T) tire for your 4x4 is essential for optimizing performance, safety, and off-road ability. The right tires can dramatically improve your vehicle’s traction ...

But that isn’t the case in frigid Midwest outposts like Akron, Ohio, home to tire company Goodyear, where hands remain firmly on the steering wheel. “Snow really changes that condition of ...

Yokohama will supply its Advan Sport EV tires as original equipment for the new Onvo L60 SUV launched by Chinese EV manufacturer Nio. The SUV’s tire size is 245/50R19 101V. The Advan Sport EV is an ...

Yokohama Rubber is now supplying its GEOLANDAR X-CV tires as original equipment (OE) for the all-new Nissan Patrol SUVs launched in 2024. The Patrol uses 275/60R20 115H GEOLANDAR X-CV tires, designed ...

The area around Mt. Everest, about 50 miles southwest of the epicenter, was empty in the depth of winter, when even some residents move away to escape the cold. Chinese state media say at least ...

Yokohama’s Geolandar X-CV tires will be offered as original equipment (OE) for the new Nissan Patrol, which was launched in the Middle East in November 2024. Yokohama will supply 275/60R20 115H size ...