Marketing Dive5 个月
Yoplait Go-Gurt extracts mobile video appeal with Bob Vila series
General Mills? Yoplait Go-Gurt brand crafts a wider audience with a new campaign featuring Bob Vila and several YouTube celebrities concocting creative ways to get the last drop of yogurt out of the ...
After ditching Yoplait, General Mills on the hunt for an acquisition
General Mills announced last week it will sell its North American yogurt business, including Yoplait and Go-Gurt, for $2.1 ...